Waterproof Jewellery: Is It Real or Just a Gimmick?
We’ve all been there—loving a new piece of jewellery, only to see it fade, tarnish, or turn green after a few wears. So when you hear the term “waterproof jewellery”, it’s only fair to wonder: Is this real or just a marketing buzzword?
Let’s break it down.
What Does “Waterproof Jewellery” Really Mean?
Waterproof jewellery doesn’t mean you should go scuba diving in it—but it does mean your jewellery can handle everyday life without losing its shine. Think hand washing, quick showers, a little sweat during workouts, or even getting caught in the rain.
The idea is simple : your pieces should last without you constantly worrying about them.
How Is It Different from Regular Fashion Jewellery?
Not all gold-plated jewellery is the same—and the real difference lies in what’s underneath and how it’s made. Here’s a quick comparison:
| Feature | Regular Fashion Jewellery | Waterproof Jewellery (Like IVARA) |
|---|---|---|
| Plating Process | Basic electroplating (thin layer of gold) | Advanced PVD plating (5x thicker & more durable) |
| Gold Coating | Often <0.5 microns | 1–2.5 microns thick for better wear resistance |
| Base Material | Unknown or mixed metals (can cause skin irritation) | Premium stainless steel or high-grade brass |
| Durability | Tarnishes within weeks or months | Lasts through daily wear, water, sweat & humidity |
| Skin Friendliness | May cause rashes or green stains | Hypoallergenic, nickel-free, skin-safe |
| Longevity | Made for short-term use | Made to last season after season |
At IVARA, we use advanced plating techniques like PVD (Physical Vapour Deposition) and quality base metals like stainless steel or premium brass. This means your jewellery won’t just look luxurious—it’ll last.
What to Look for When Shopping for Waterproof Jewellery?
Is It Still Jewellery You Need to Care For?
Yes—but just a little. Waterproof doesn’t mean invincible. Treat your pieces with care and they’ll stay beautiful for years. Quick tip: store them in a dry, soft pouch and avoid harsh chemicals or perfumes directly on the metal.
Why We Made Waterproof Jewellery at IVARA?
Honestly, we got tired of jewellery that looked pretty but gave up too soon. Our founder started IVARA because she wanted pieces that look expensive, feel luxe, and actually last—without the crazy markup. And we’ve stayed true to that.
Thousands of women now wear IVARA to work, brunch, holidays—even workouts—without worrying about tarnishing or green fingers.
So… Is Waterproof Jewellery Real?
Absolutely. Just make sure you’re buying from a brand that backs up the claim with materials, methods, and real customer trust.
Still Unsure? Start with One Piece
Try our waterproof, skin-safe gold jewellery and see for yourself. Once you go worry-free, there’s no going back.