About
Hi, we’re so glad you’re here.
IVARA began with a simple thought: why does jewellery always feel like something you have to save for later?
As someone who loved dressing up for work, I found that putting on jewellery did more than just complete my outfit—it changed how I felt. Like a good hair day or your favourite lipstick, the right piece gave me an instant lift. It added confidence, intention, and a certain kind of quiet power to my day. And that feeling? I wanted more of it—not just for me, but for every woman.
But finding jewellery that looked good, felt good, and lasted? That was the hard part. I was tired of pieces that tarnished after a few wears, or irritated my skin and brand customer care that just vanished after sale. So my husband and I decided to create a premium waterproof gold-plated jewellery brand that does not abandons.
Born from our kitchen table, built with belief.
We’re a husband-wife duo—one marketer, one developer—who started IVARA to make good jewellery that lasts. The kind you can wear every day, without worrying about water, sweat, or tarnish.
At IVARA, every piece is:
Why we do what we do?
We believe jewellery is more than an accessory— it’s an energy.
It’s how you carry yourself, how you show up, even on a regular Monday.
We created IVARA for the everyday woman who wants to feel her best, without waiting for a special occasion. A premium Indian demi-fine jewellery brand that offers waterproof gold-plated pieces you can rely on.
Whether it’s a bold ring that makes you feel unstoppable or a delicate chain that becomes your daily staple, we want our pieces to become part of your personal rituals—the ones that make you feel good in your skin.
💛 Our promise
We’re a small business, but we’re built on big values. At IVARA, we believe in doing things the right way—from the way we design our jewellery to the way we treat the people who wear it.
Every piece is personally worn, tested, and loved by us before it ever makes it to your hands. And we don’t stop caring once your order is placed. In fact, we’re proud to say that no message has ever gone unanswered. Not a single DM has been left on “seen.” Because that’s not who we are.
Whether it’s a quick question or a concern months after your purchase—we’re here. Always. And when our customers tell us, “I’ve been wearing your pieces daily for over a year and they still look brand new,” we know we’re doing something right.
We’re proud to be an Indian demi-fine jewellery brand that makes jewellery you can wear every day—without worrying about it losing its shine.
You deserve not just great jewellery, but real people behind it. People who care. That’s us.
Thanks for being here. We hope IVARA adds a little spark to your every day—like a good hair day in gold. 💛
– Love, Monika & Dinesh
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Ready to wear jewellery that actually keeps up with you?
Explore our collections and feel the difference—crafted with care, worn with confidence, and backed by real people who are always here for you.